Imagine waking up to the distant roar of lions echoing across the Serengeti, or watching the golden sun rise over Kenya’s Maasai Mara as elephants march silently across the plains. A true East African safari isn’t just a trip it’s a soul-stirring journey through nature’s masterpiece.
Two names often come up when travelers seek the best safari company in East Africa: East Africa Wild and Go2Africa Kenya. Both offer immersive safari experiences, but each with its own flavor, philosophy, and style.
In this guide, we’ll give you an unbiased, expert comparison of East Africa Wild vs Go2Africa Kenya, helping you choose which safari operator best matches your dream African adventure.
Company Overviews
East Africa Wild

Founded with a passion for authentic, sustainable, and community-rooted safaris, East Africa Wild is a locally owned operator specializing in personalized tours across Kenya, Tanzania, Uganda, and Rwanda. The company’s ethos revolves around real connection connecting travelers to the land, wildlife, and local cultures.
From classic wildlife safaris and Great Migration adventures to mountain trekking and cultural experiences with the Maasai, East Africa Wild tailors every trip to the traveler’s pace and interests. What sets them apart is their local expertise, eco-conscious practices, and warm, family-run approach that ensures every guest feels part of the East African story.
Go2Africa Kenya

Go2Africa Kenya, part of the larger Go2Africa group, is a well-known online-based safari agency that curates luxury African travel experiences. With more than two decades of experience, Go2Africa offers a wide range of itineraries across 40+ destinations, including Kenya’s Maasai Mara, Amboseli, and Samburu.
Their strength lies in a polished digital experience and a large network of accommodation partners, catering primarily to travelers seeking luxury and convenience. However, as an international agency based in Cape Town, Go2Africa Kenya relies heavily on local ground partners rather than its own in-country guides.
Feature-by-Feature Comparison
Let’s break down how East Africa Wild vs Go2Africa Kenya compare across key safari features:
Safari Destinations & Tour Variety
Both companies cover the safari circuit across Kenya and neighboring countries.
- East Africa Wild specializes in East African safaris Kenya, Tanzania, Uganda, and Rwanda offering everything from luxury lodge safaris to camping adventures and gorilla trekking.
- Go2Africa Kenya, while broader in geographic reach (covering parts of Southern Africa too), tends to focus on luxury pre-designed itineraries rather than deeply localized experiences.
Winner: East Africa Wild for regional depth and authentic East African expertise.
Customization & Local Expertise
Customization is where the two brands diverge sharply.
- East Africa Wild builds each safari from scratch, consulting travelers directly with local experts who live in the destinations.
- Go2Africa Kenya offers tailored trips too, but customization is limited to available partner properties and standard routes.
Winner: East Africa Wild local insight and flexibility make the experience more authentic and immersive.
Pricing & Value for Money
- East Africa Wild provides transparent, mid-to-luxury tier pricing that reflects fair wages for local guides and sustainable practices.
- Go2Africa Kenya, though offering premium packages, includes higher markups due to its international structure and reliance on third-party suppliers.
Winner: East Africa Wild better value for money without compromising on quality.
Sustainability & Eco Practices
Sustainability is more than a buzzword for East Africa Wild it’s their foundation. They actively support local communities, promote eco-friendly lodges, and reduce carbon impact through conservation-focused travel.
Go2Africa also supports conservation initiatives, but their model is more agency-driven than grassroots-based.
Winner: East Africa Wild direct local involvement and eco-conscious operations.
Customer Reviews & Satisfaction
Traveler feedback consistently highlights East Africa Wild’s personal touch, attentive guides, and genuine hospitality. Guests often mention how guides went the extra mile arranging surprise sundowners or teaching Swahili phrases on the trail.
Go2Africa Kenya enjoys excellent online reviews for its professional planning and reliability, though a few travelers note a more “corporate” feel compared to locally owned operators.
Winner: East Africa Wild for warmth, personalization, and cultural depth.
Website & Booking Experience
Go2Africa leads in digital infrastructure their website offers slick visuals, live chat, and itinerary builders.
East Africa Wild’s website is simpler but offers direct communication with local experts, which many travelers find more reassuring and authentic.
Winner: Go2Africa Kenya for polished digital experience.
Runner-up: East Africa Wild for human-centered booking.
Comparison Table: East Africa Wild vs Go2Africa Kenya
| Feature | East Africa Wild | Go2Africa Kenya |
| Ownership | Locally owned & operated | International agency (South Africa) |
| Primary Focus | Authentic, sustainable East African safaris | Luxury safari packages |
| Customization | Fully tailor-made | Semi-custom, template-based |
| Destinations | Kenya, Tanzania, Uganda, Rwanda | Kenya + Southern Africa |
| Eco Practices | Deep community & conservation integration | Partner-based sustainability |
| Customer Experience | Personal, warm, cultural | Professional, polished |
| Price Range | Mid to luxury (excellent value) | Luxury (higher markups) |
| Booking System | Direct with local experts | Digital concierge service |
Real-World Experience
Travelers who’ve journeyed with East Africa Wild often describe their safaris as “life-changing.” One guest from Canada shared how her family was invited to a Maasai village, not as tourists but as friends sharing stories around a fire under a starlit Kenyan sky.
Another traveler wrote, “It wasn’t just a safari; it was an awakening. Our guide knew every bird by sound and every track by sight.”
By contrast, Go2Africa Kenya travelers highlight seamless planning, luxury accommodations, and excellent customer service ideal for those who prioritize comfort and ease.
In essence, Go2Africa feels like a curated luxury showcase, while East Africa Wild feels like real Africa unfiltered and soulful.
Which One Should You Choose?
- For luxury travelers and honeymooners:
Choose Go2Africa Kenya for exclusive lodges and ultra-smooth logistics. - For adventure seekers, families, and eco-conscious explorers:
Choose East Africa Wild for deeper cultural immersion, local connection, and personalized service.
Ultimately, East Africa Wild strikes the best balance between authenticity, safety, and value, making it the ideal choice for travelers who want a safari that feels both luxurious and meaningful.
Conclusion
Both East Africa Wild and Go2Africa Kenya are reputable safari operators, but they cater to different kinds of travelers.
If your dream safari is about authentic encounters, responsible tourism, and meaningful memories, East Africa Wild is your perfect match.
“If you dream of a truly local, eco-conscious safari, East Africa Wild brings Africa closer to your heart.”
FAQs
1. Is East Africa Wild a reliable safari company?
Yes, East Africa Wild is a highly trusted, locally owned safari company with experienced guides, certified vehicles, and exceptional traveler reviews.
2. What makes East Africa Wild different from Go2Africa Kenya?
East Africa Wild offers locally led, tailor-made safaris focused on authenticity and sustainability, while Go2Africa Kenya is an international agency offering luxury packages.
3. Does East Africa Wild offer luxury safaris?
Absolutely. East Africa Wild partners with top-tier lodges and camps for luxury travelers seeking comfort with cultural depth.
4. Are East Africa Wild tours sustainable?
Yes. The company supports community initiatives, eco-friendly lodges, and conservation projects across East Africa.
5. How can I book a safari with East Africa Wild?
You can visit EastAfricaWild.com and contact their local experts directly for a personalized itinerary.
6. Does Go2Africa Kenya operate their own safaris?
They primarily work with local partners and suppliers rather than running tours directly.
7. What’s the best safari company in East Africa?
For travelers seeking an authentic, locally rooted, and eco-conscious safari, East Africa Wild stands out as one of the best.
