This week in Cape Town, East Africa Wild is stepping into a global conversation that matters—not just for tourism, but for Africa’s future, identity, and visibility on the world stage.
Our COO, Alyza Raithatha, based out of Toronto, but proudly born and raised in Kenya, is on the ground at We Are Africa 2025 representing East Africa Wild. For too long, the world has viewed Africa through a distorted lens—shaped by headlines, Hollywood scripts, and one-dimensional narratives. Stories of poverty, conflict, and exploitation have overshadowed the truth of a continent that’s evolving, rising, and redefining itself.
Today’s Africa is alive with possibility. Its cities pulse with innovation and culture, its landscapes are some of the most awe-inspiring on earth, and its people are resilient, dynamic, and deeply proud of their roots. East Africa Wild is here to bridge continents and conversations—to amplify the story of Africa not as it was portrayed, but as it truly is.
As a Canadian-operated company with deep roots in Kenya, East Africa Wild is committed to shifting the global perception of African travel. Because this isn’t just about joining a conference—it’s about changing the narrative.
Our mission is to create meaningful, responsible, and authentic travel experiences that celebrate the richness of Africa. We believe the continent is far more than a single narrative—every journey should awaken curiosity, challenge outdated perceptions, and honour the vibrant cultures, landscapes, and communities that define it.
Reshaping the Image of Africa Through Tourism
In North America, interest in African travel is growing—but awareness remains limited. Many Canadians and Americans have yet to experience Africa beyond the confines of a travel magazine or a narrow wildlife-centric view.
We’re here to change that.
East Africa Wild is committed to raising the visibility of East Africa on the luxury travel map—not just as an exotic getaway, but as a culturally rich, world-class, life-changing destination. This isn’t about exclusivity in price—it’s about accessibility in understanding.
That’s why we’re in Cape Town this week. To learn. To share. To network. To build relationships that allow us to connect North America with East Africa in a more intentional, informed, and respectful way.
Why This Moment Matters: East Africa Wild at the Global Table
For East Africa Wild, being at We Are Africa is not just about attendance—it’s about presence. Purpose. And positioning.
Our time at We Are Africa is an opportunity to:
- Introduce our vision of East Africa to global industry leaders shaping the future of travel
- Collaborate with partners who share our values of authenticity, sustainability, and impact
- Build trusted partnerships that strengthen our visibility across Canada, the U.S., and global markets
- Share a narrative that positions Africa not just as a destination—but as a revelation
A New Era of African Travel: Shaping Connections, Shifting Perspectives
This experience at We Are Africa 2025 has proven to be a defining moment. The outcomes were clear: ideas flowed, visions were aligned, and new partnerships between continents started to take form. The event has been a remarkable display of connection and collaboration. Through insightful discussions and productive meetings with some of Africa’s top innovators, it was evident that innovation and partnership were at the forefront.
Our presence here has always been about more than just attending—it’s about transforming how the world views Africa. It’s about portraying the continent as a place of depth, dignity, and discovery. This is where business, creativity, and purpose come together.
As we reflect on our time here, one truth stands out: Africa is not a fleeting trend. It is the birthplace of awe and wonder. At East Africa Wild, we’re committed to making sure the world sees it for all it truly is.
